IDP acquires The Ambassador Platform — science weblog


The Ambassador Platform facilitates conversations between present and potential college students at universities, with each one-on-one and group classes made obtainable via the software program. 

It comes simply seven months after IDP introduced it could acquired the worldwide pupil assist company Consumption Training

“By buying The Ambassador Platform, IDP will be capable of speed up its plans to include peer-to-peer engagement as a part of its pupil placement enterprise,” mentioned IDP’s CEO Tannealle O’Shannessy. 

“We consider [it] will additional differentiate our providing to college students and universities,” she added. 

The acquisition’s whole consideration might be as much as £9 million, the organisation confirmed, which IDP can pay for with “present money steadiness” – and received’t have a “materials monetary affect” on the corporate. 

IDP has already been boosted financially in 2022 and 2023 by “explosive” development in pupil placement in Australia, the transfer appears to goal to capitalise on that development by having peer-to-peer instruments whereas increasing to different nations additional just like the UK. 

The Ambassador Platform, nonetheless, possesses an identical USP to a product already within the IDP roster – Unibuddy Uncover, which it partnered on with Unibuddy in April 2022. It’s not clear whether or not IDP and Unibuddy are nonetheless collaborating. 

Talking to The PIE, Nik Higgins, one of many co-founders, mentioned it was essential to clarify “it’s enterprise as traditional at The Ambassador Platform”.

“There are some completely fabulous issues within the pipeline”

“There received’t be any disruption for our clients – we’ll function as a separate however wholly-owned entity of IDP,” he mentioned.

“There are some completely fabulous issues within the pipeline because of our new relationship with IDP.

“These relate primarily to new, joint product choices we might be co-creating with IDP, which can permit our clients to do extra with their pupil voice, from lead era to conversion.

“It is a distinctive new worth proposition that solely a mixture of IDP’s scale and fame and TAPs peer-to-peer know-how can construct,” Higgins defined.

Whereas principally geared toward larger training, The Ambassador Platform did additionally increase into Ok-12 learners in late 2021. 

The platform is at present listed as being utilized by over 150 establishments “throughout 5 continents”. 

Nonetheless, CEO and co-founder of The Ambassador Platform George Olesen mentioned the transfer can be “a singular alternative to mix with a market chief” with the intention to speed up the platform’s general development. 

Ciara McNally, a buyer success supervisor with The Ambassador Platform posting on LinkedIn, known as Might 23 “a really thrilling day for The Ambassador Platform group”. 

“We’re wanting ahead to working with IDP’s 800+ international clients, and serving to them to draw, convert, and retain extra best-fit college students via the facility of peer-to-peer recruitment,” she mentioned in response to the announcement on the social media website.

“College students belief their friends for recommendation when making choices”

For IDP, it’ll complement its present roster of counsellors, O’Shannessy mentioned, noting that “college students belief their friends for recommendation when making choices as life-changing as finding out abroad”.

“We began The Ambassador Platform to assist larger training suppliers unlock the energy of their college students’ voices of their advertising and marketing and recruitment campaigns,” Olesen mentioned upon the announcement. 

“This transaction will speed up our efforts on this space and is an thrilling milestone for the corporate,” Olesen added.

“We’re now the one peer-to-peer platform that’s a part of a worldwide training group and we’re scaling as much as carry our know-how to each larger ed establishment in each anglophone market,” Higgins mentioned.

“It should permit us to ship an enhanced expertise for potential worldwide college students – peer-to-peer is one a part of the choice making puzzle and IDP are the world’s trusted specialists with the remainder of the items of that puzzle!”

Beginning out as The Entry Platform, The Ambassador Platform has been operating since 2016, after being co-founded by Olesen and Higgins, who’re “thrilled” with how the acquisition has turned out. 



Supply hyperlink